Interiors | 09 Dec 2016
THE NEW BOND STREET`S STORE
Designed to create a virtual journey through the Ermenegildo Zegna`s world, the new store of the luxurious brand perfectly conveys its history and DNA. Located in New Bond Street, one of the most prestigious avenues of London, the store was opened in the same space where the brand opened, in 1987, the first store in the British capital, and distinguished by stunning façade that pays tribute to English Heritage.
On the ground floor, guests are absorbed by dark and natural tones that complement the vivid palette of colours of the new space, specially designed by Peter Marino. This space is characterized by polished pieces in pink stick with a rustic design and oak finishes mixed with ivory. The wonderful journey continues on the first floor where prevail light colours and the walls have oak finishes and three-dimensional plaster. On the second floor, the staircase assumes a central role and the customer is received in a sumptuous space designed to reflect the elegance of the collections. This floor reflects the sophistication of classic tailoring Ermenegildo Zegna. The third and final floor is divided into two distinct areas, favored by a prominent window facing to the New Bond Street and a golden marble fireplace that evoke the atmosphere of a British gentlemen`s club .
The new store is the 19th Concept Store of Peter Marino - a luxurious space with 650m2, divided over four floors.
Text: Isadora Faustino
Photos: Ermenegildo Zegna