Magazine Design | 20 Jul 2016
In Moritz Waldemeyer’s mind, the concept of "frontier" is difficult to grasp. Beyond the boundaries, the German designer, based in London since 2004, travels a path of experimentation, fusing technology, art, fashion and design. Like a vibrant spectrum of colours, his unique approach has already won over artists such as U2, Rihanna, Will.i.am and Ellie Goulding, as well as famous brands that have challenged him to create different lighting installations, veritable living organisms.
There is a very strong concept of entertainment in your work. Does this playful approach to design takes place from the first design sketch?
It’s very important if there is always an emotional element in the work because that is the part that really talks to people. Without that component it will only be a technology showcase and it’s pretty worthless as an art piece. The fact that people can emotionally respond to it is very important; it’s like touching something. There has to be something human in the project because that’s what people will remember. It is important to create a sense of wonder, something that is magical and moves people from their day-to-day experience. People are drawn to the light, that’s something that has been with us since mankind discovered fire.
Is it like working with magic?
I try to give the project some charm. What you gain is some human factor. We use some quite advanced technology, electronics and all that, but none of that would work if there wasn’t that human quality somehow. So that’s what we try to do. We like to make technology charming.
Featured in ROOF 3
Text: Cátia Fernandes
Photos: Moritz Waldemeyer
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