Apple 2018



September is a month of news, lots of them. From hotels to restaurants and, undeniably, technology. September arrived and, with it, the fall and Apple’s new products, with which the truer fans dream about since last year’s products presentation. Keynote 2018, the North American technology giant’s most waited event, took place, once again, at Steve Jobs Theater, in Cupertino. And it was there that Apple unveiled – confirming the leaks – the new iPhones and the iWatch new generation – Apple Watch Series 4 – and revealed the new software’s arrival dates.


Apple Watch Series 4:

  • Re-design and re-engineered
  • Available in two sizes (40mm and 44mm)
  • Chip S4 – 64 bits dual core processor
  • Optimized interface
  • Enhanced health monitoring (for example, it can make an electrocardiogram)
  • New accelerator and gyroscope, more adequate to detect falls, for example, sending a notification to the user. If the watch senses immobility for 60 seconds it calls the emergency on its own.
  • New workout options


iPhone Xs e iPhone Xs Max

  • 5.8 inch and 6.5 inch, respectively
  • A12 Bionic chip – seven nanometers
  • Super Retina display
  • Enhanced dual camera system (for example, images’ depth is dynamic and it can be changed after the picture is taken, and it has smart HDR)
  • Dual SIM system introduction
  • Pixel higher density in an Apple product ever
  • Colour contrast ratio: a million to one
  • More immersive sound experience
  • Back, made with glass, allows a faster wireless charging
  • Faster face ID
  • Operative System: iOS 12


iPhone Xr

  • Aluminum and glass design
  • Six new finishes (yellow, blue, red (PRODUCT) RED, coral, white and black)
  • Water resistant design
  • Integrates iPhone Xs’ advanced technology
  • LCD with 6.1 inch Liquid Retina
  • A12 Bionic Chip – seven nanometers
  • Single lens, wide-angle with 12 megapixels and f1.8 aperture. Smart HDR and depth control
  • Dual SIM (a nano SIM and a eSIM)
  • Face ID
  • Operative System: iOS 12



Datas de lançamento de software

  • iOS 12 and watchOS 5 – 17thof September
  • OS Mojave – 24thof September


Photos: Courtesy of Apple


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