8950

“Celebrating an Ecosystem”.




The utmost respect for nature and the local ecosystem, and the skin’s health, are the main principles behind the new 8950, an amenities line which honours “the Algarves”. The name itself takes us directly to the local essence: 8950 is Castro Marim zip code, the place where the brand has its roots and where Eglantina Monteiro, this dream driving mind, has her home. The scent, which takes us to the middle of the mountains, the vegetation, to a natural and smooth place, was developed by the perfumer Lourenço Lucena and it is made with essential oils and native plants extracts from Serra do Caldeirão (where there is already a tradition in aromatherapy, perfumes and cosmetics since the romans occupation), Barrocal and the Algarve dune systems.




It combines carob, rosemary, rock rose, myrtle, sea fennel and macela, thus the goal is that people get to know “the earth air”, the undeniable characteristic of a particular place.




It combines carob, rosemary, rock rose, myrtle, sea fennel and macela, thus the goal is that people get to know “the earth air”, the undeniable characteristic of a particular place. The raw materials, entirely Portuguese, are also free of pesticides and the packaging has no plastic, highlighting the amenities brand’s sustainable guidelines, that has shampoo, body milk and liquid soap, with ceramic containers by the artist Sofia Magalhães. The cotton paper packages were made by Joana Areal. With quality assured by Pharmaplant, the laboratory of biological engineering for cosmetics, in Serra do Caldeirão, arrives 8950 which has in itself an ecosystem and a will to enjoy the best that local products have to offer.


Text
IM
Photography
Sandra Pagaimo

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8950

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