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Ana Segurado

Style | 18 Jan 2018

DIGITAL, CRUELTY-FREE AND ORGANIC

 

The new collection by Ana Segurado, with exclusive pre-sale at Scar-id until January 31, is inspired by James Ball’s photographic work – “Guide to computing”, which shows us the evolution of design through “photographs of historic computers”. It is, above all, a collection that stands out by using exclusively “cruelty-free” and organic materials. More precisely, these pieces are made with ahimsa silk (which means no violence in Sanskrit) and organic cotton (that comes from Texas, USA).
Sustainability and slow-fashion are amongst Ana Segurado brand’s main characteristics, hence the production of exclusive collections. This collection – Spring/Summer 2018 – is based upon a “minimal and timeless” approach, where the “colours”, textures and contemporary finishes” are combined with “elaborated dimensional structures”.

 

                       

                       

                       

 

Photography & Creative Direction: Joana Machado @coloniadesignstudio e Rita Roque @_rita_roque_

Model: Diana Bento @facemodelsagency

Design & Styling: Ana Segurado @ana.segurado

Hair: Pedro Ferreira @pedro_a_n_ferreira

Make-Up: Patrícia Rodrigues @patricia_make

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