#DareTheUnknownStyle | 09 May 2018
Palladium, a brand of explorers and irreverent spirits, celebrates its recent spring/summer collection with the launch of the #DareTheUnknown campaign. Focused on a brave generation, Palladium invites its followers to embrace the unknown with curiosity and to break the conventional barriers. For this campaign, the brand launched several videos with three ambassadors representing this social change and the #DareTheUnknown motto - the international model Jazzelle, Octavian, a rapper from London, and Arthur Bray, founder of the creative collective YETI Out of Hong Kong. Reflecting the rebellious and daring spirit of Palladium, each explorer goes to the streets of New York (Jazzelle), London (Octavian) and Hong Kong (Arthur Bray) to challenge some randomly selected people to participate in a series of unconventional challenges, to bring them to the limits of social conformity.