O BenefícioStyle | 05 Feb 2018
“PRODUCTS WITH HISTORY”
They see themselves as a publishing company of products with added value and uses, as a business model, the “beautiful business”. O Benefício already has three editions, limited to 100 copies, which can be customized with a serial number and the buyer’s name – the first one was bottle of extra virgin olive oil (already sold out), the second one was a backpack made with reused seatbelts and, more recently, a bottle of Ginga de Óbidos liquor (in partnership with Oppidum). This last edition sold out in just six days, so a second series will be produced. The “main objective is to provide return to the supplier and the publishing company, which were able to add value to the product”. The first place where one will be able to find this second edition, in which is not possible to customize with the name, will be Godiva, in Porto.
This business philosophy was joined by Pop the Bubble, a digital platform of inspiring products.
Photos: Cortesia de O Benefício